SWAC Campaign Asset Toolbox
Tool 5B — branded, downloadable campaign assets that co-brand to each utility, plus a Claude caption writer grounded in the utility's own data.
Asset library
Invest in Our Water Future
Infrastructure-investment message for a growth/stress city — built on the utility's own demand and water-loss numbers, not a generic 'use less' ask.
A Conservation Win
Celebratory annual-savings recap for a conservation leader. The message adapts to the utility — advocacy for some, celebration for others.
Texas Runs on Water — Water Facts
A ready-to-post awareness graphic. Every utility shares the statewide message with its own name on it.
A live, co-brandable version is in the studio above.
Be a Texas Water Hero
A printable classroom sheet with a matching game and a Water Hero pledge. Production version aligns to TEKS and the local utility's data.
How the toolbox works
Every asset is generated from a branded template and the utility's own data. The live studio above re-renders instantly for the selected utility; the library pieces are production-grade exports (print-ready PDF, social PNG).
The caption writer calls Claude server-side with the same grounding the rest of the platform uses — this utility's conservation savings, performance, water-loss, and outreach numbers — so captions reference real figures, not generic copy.
Demo assets echo the public Texas Runs on Water identity as a placeholder for the forthcoming SWAC brand. Production substitutes official SWAC artwork, renders each utility's assets on its own subdomain, and aligns K-12 pieces to TEKS.