Public Awareness & Amplification Readiness
Tool 5A — how actively a utility communicates, and how ready it is to amplify SWAC messaging through channels it already runs.
Size-normalized. A small, active utility can outscore a large, dormant one — peers matched by size band and customer-class mix, never named.
Where City of Pearland sits vs. peers
Peers matched by size band (Mid (25K–50K)) and customer class mix (79% SF / 15% MF / 6% ICI).
Readiness vs. utility size
Size doesn't predict who carries the message — readiness tracks conservation maturity, not connection count.
Readiness drivers
The five size-neutral factors behind the score, vs. the anonymized peer average.
Channel mix
Engagement touchpoints by channel (impressions, not unique people).
Top two channels drive ~55% of all touchpoints.
Year-over-year momentum
Touchpoints and readiness index, 2020–2025.
Claude answers using this utility's real Water Conservation Plan Annual Report metrics, conservation plan goals, and program activity — not generic advice.
Methodology
The Amplification Readiness Index is a 0–100 composite of five size-neutral drivers, so a utility's score reflects how actively it communicates — not how large it is.
- Channel diversity (25%) — distinct outreach channels active, out of 12.
- Reach per capita (20%) — engagement touchpoints relative to residents served.
- Category coverage (20%) — breadth across broadcast, print, digital, community, and education.
- Cadence (20%) — average activity frequency per active channel.
- Momentum (15%) — recent trajectory of outreach intensity.
Reported “population reached” on page 7 is a count of impressions across channels, not unique people — so the tool never presents it as such. Instead it derives estimated unique reach, reach-per-resident, and channel diversity, which are comparable across utilities.
Phase 1 shows each utility its own view. The statewide rollup — total Texans reached, regional intensity map, and the SWAC amplification network for TWDB and TWF — is the Phase 2 Statewide Dashboard. Peer cohorts match on size band + customer class mix; no peer is named.